4 Clever Questions To Take Your Personal Brand (and Transformation) To The Next Level

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Does having a ‘personal brand’ feel like a flog to you?  That’s how I used to feel too... BUT these days I know that a strong personal brand can be game changing when it comes to leading successful organisational transformation.

A strong personal brand can help create a powerful sense of stability and trust within your organisation during times of change and uncertainty.  When employees and stakeholders trust you, you’ll more easily garner their buy-in and engagement throughout the transformation journey - even when the changes are significant or challenging.

The truth is your personal brand can help make or break your reform agenda.  And that’s why it’s worth being intentional about it.

In today’s episode of The New Way I’m breaking down four questions you should ask yourself when defining your personal brand profile. Plus I’m sharing some of my favourite tools that you can use to establish your strengths.

Even if you think the idea of a personal brand sounds fluffy, I promise this strategy packs a punch. It's hugely effective. Take the time to understand and consistently bring your personal brand to life, and get ready to experience more buy-in and energy from employees, more understanding and a greater commitment to getting things done!

Take a listen.  I hope you find it really useful!

TOPICS DISCUSSED AND WHERE TO FIND THEM:

[2:30]: Think about our current prime minister - what three words come to mind?

[2:45]: Now think about Oprah, Leonardo DiCaprio, Richard Branson...what words come to mind?

[3:30]: Each of those public figures above, consistently behave in aligned ways

[4:20]: The difference between personal brand and personal branding

[5:30]: The recent research into how personal branding helps drive change

[6:20]: The biggest benefit of having a positive personal brand is that you are a stabilising force within your organisation

[7:30]: If you don’t define your personal brand yourself, you run the risk of it being defined for you

[8:00]: Question 1: What would you be willing to fight for?

[9:30]: When assessing your values - stick to your biggest three to five to keep it simple

[9:50]: Question 2: Describe observable traits and behaviours that demonstrate those values in action

[11:00]: Question 3: What are your strengths?

  • Getting really clear on your natural skills and aptitudes

  • Using a strengths identification tool can be really helpful (links below)

[12:06]: Question 4: What is your preferred communication style?

[12:50]: Once you have defined your personal brand summary the next step is to activate it!

[13:40]: Who do you need to focus your attention on when activating your personal brand messaging

[14:30]: Some of the ways that you can activate your personal brand:

  • Updating your professional bio

  • Connecting with your employees through meaningful socialising

  • Being more visible in the office

  • Speaking at events both inside and outside the organisation

  • Publishing to LInkedIn or Twitter

  • Creating opportunities to be interviewed

  • Pinpointing some of those behaviours and activities that demonstrate your commitment to certain values

[15:50]: It’s important to ensure that you are always behaving in a way that supports the personal brand messaging that you are putting out there

[16:10]: Trusted relationship building is so powerful and important

[16:40]: You personal brand can be like rocket fuel in creating positive transformation within your organisation


LINKS:

Change Leadership Style Assessment Tool

Gallup Strengths Profiling Tool


Website: https://www.everchange.com.au/

LinkedIn: https://www.linkedin.com/in/drkatebyrne/

Kate Byrne