Need Employees to Take Action? Use this Sure-Fire Formula

Ep7 The New Way - SureFireFormula

If you need your employees to take action, this episode is for you. Genuine organisational change demands a lot of action by individuals and to get that happening, a lot of effective communication by leaders. Experience tells me this is often an area that leaders struggle with: They know the actions that needs to be taken by staff, but communicating it in a compelling way that actually encourages action when you’re flying by the seat of your pants can be tough.

The hard truth is that if your communications aren’t landing with employees, nothing else is landing either. 

When the pressure is on there’s nothing worse than staring at a blank screen trying to figure out how best to communicate what it is the team needs to do, and why they should feel compelled to do it. But you’re in luck, because in this week’s episode of The New Way I’m giving you the formula to success.

Today I’m sharing a simple, sure-fire model with you that will make your life so much easier. This tool is something you’ll be able to apply over and over throughout your career, and it’s proven to make a significant positive impact when it comes to encouraging folks to take action. 

Let’s dive in!  I know you’ll find today’s episode really valuable. 

TOPICS DISCUSSED AND WHERE TO FIND THEM:

[2:00]: The importance of getting your communications right when trying to push through change to your employees 

[4:30]: The AIDA copywriting model and how you can use it in all your comms

[5:15]: The AIDA tool is very effective, but not a model that is widely known about

[5:50]: What does AIDA stand for?

[6:04]: Attention - getting your reader’s attention

  • Grabbing the attention by the headliner of your article

  • The subject line of your email

  • A hero image at the top of your website

[6:40]: Asking a question to build curiosity

[7:14]: Can also capture attention with a headline that simply tells the truth

[7:25]: Interest - capturing your reader’s attention so they want to learn more

  • Being super clear

  • Telling an interesting story

  • Leading with the most relevant content

[8:36]: The first 150 words that you’re writing or scripting are critical to capture interest

[8:50]: The stats around what percentage of the written word your audience is likely to actually read

[9:30]: Desire - You want your audience to really get on board

  • Turn your attention to the benefits of the change

  • Put yourself in the shoes of your employees and talk about why the change benefits them

  • Help them understand the benefits to them

[10:50]: Action - This is the moment where you show your team how to transition from desire to action

  • Asking your audience to take the next step

  • Strongly recommend only having one action that needs to be taken

[12:30]: Incorporate a sense of urgency into the action that you’re asking to be taken

[13:40]: The power of scarcity

[14:00]: Each step in the AIDA model builds on the one before it and it is so impactful

[14:50]: The formula can be just as impactful whether you share your message in bullet points, or long form writing

[16:00]: This is a formula that you can use across all of your communications

[16:15]: Include a little extra step when using the formula - Conviction - if you’re feeling resistance to your change

[17:35]: Use this formula in the next communication you send out and see how it converts for you

[18:20]: Reminder to head over to Apple podcasts and leave a review!


LINKS:

Influence - the psychology of persuasion


Website: https://www.everchange.com.au/

LinkedIn: https://www.linkedin.com/in/drkatebyrne/

Kate Byrne